My specialist subject of media training does prompt some interesting thoughts and can put people off, simply because they don’t understand how media training can actually help them, and how it is relevant for them.
So in recent months I have talked more about communications training. For sportsmen and women this is how they talk to their fans through social media, through TV, through Radio and newspapers. For people in business, especially senior executives, it is more about how they talk to their teams, how they inspire people to follow their example – how they talk to potential clients to attract business in and set the tone for the company they represent.
The means of media training for all our clients is very similar in that we analyse the look (how they dress and body language, smile, eye contact), the sound (their tone and style of delivery) and then deal with the message they want to get over, providing a structure and lots of ideas based on their own personal experience and stories they can tell.
We urge people to show passion and enthusiasm for what they do – show they love their job, something which is truly infectious.
And we also use video extensively for interviewing on key messaging and show clients what the look and sound like. They see themselves as others do.
Media Training is not rocket science and while our methodology has been developed over many years, it works. Our workshops prove that media training is not just about how you deal with the media, it is teaching life skills that are invaluable in everything you do. Explore this website to find out more.