It’s now quite a while ago that I did some media training for Southampton FC and players like Theo Walcott, Gareth Bale and Adam Lallana were among the many who attended Capricorn workshops. But there’s a lot that businessmen and women can learn from the kind of communication training given back in the Noughties.
My training is built around the T-POT Principle. T-POT stands for The Power of Three… three things you want the viewer to learn from your interview in the case of a Premier League footballer. It is a way of preparing quickly and efficiently for when the camera lights go red.
But the same principle applies for business. It is about connecting to your clients, and attracting potential clients. I use the T-POT in this case for Look / Sound / Message. 93 per cent of communication is non-verbal in the first instance and that first impression is always crucial. So get the look and the sound right and you have earned the right to be heard. That is when the message kicks in.
Look – what you are wearing, how you do your hair, what you do with your hands when in an interview, when presenting, when speaking, when addressing your team at work. Sound – how you say it, the tone you set, the mood you create. Message – having nailed the first two elements you can fine tune what you say and talk about the personal stories that will guarantee you come over as likeable, professional, efficient.
I now run workshops on my SIMPLE first impressions and Creating A-STAR Content for business people who want to make good use of a half day with me. I follow up with lots of written feedback to hammer home those learning points.
It is hard to believe the whole concept began at St Mary’s Stadium in Southampton more than a decade ago. And the big kick off in the Premier League seemed like a good time to remind readers.