When I turned freelance in 2002 I suddenly became aware of the transferable skills I had acquired in my corporate career. Most of us in business have been asked to do something they have not done before – said “yes” to the job and then worked out how they do it!
Over time you build up your skills in a number of areas – but this is a danger for your marketing. You become known as a jack of all trades, but a master of none. Regardless of the fact you can do a number of things well.
The way I combat this is being specific. Depending on your audience. – who you are talking to, sending an email to, talk about ONE part of your business. Back up your experience in this specific area by mentioning a recent job, a valued client. I recommend you use up to 3 examples, no more.
This way, your credibility in this one specific area is enhanced and your audience will understand what you do, how you do it and who you are doing it for.
Part of this is about attention span and the fact that people find it difficult to absorb more than one idea at once. Too much information causes their brain to shut down.
One idea at a time promotes you not as a jack of all trades but as a king or queen of your domain!