So my advice is: look into radio… not radio in the way we listen to Radio 4, Radio 2, TalkSport, LBC, your station of choice. But audio podcasts are a massive growth area for business and it’s a great way of getting your message out there.
Accountants can talk about the latest pension rules, the latest budget for instance.
Lawyers can talk about a specific, topical case which highlights a reason you should use some legal help.
Banks could promote their latest offers, supermarkets could advise shoppers about a new club card scheme’s added benefits – and so it goes on.
Being a trainer myself there is a lot of free advice I give in these blogs to help people.
Rather than a long, drawn out statement about what you do and how, I would advocate an interview set up, or a discussion between two or three people. Proper debates of the kind you hear on Thisismoney.co.uk. They will be highly effective and shouldn’t be longer than 15 minutes ideally, so they need to be specific on one or two topics and topical.
Recording these podcasts is easy… an iPhone or most smartphones have this facility. A quiet office can host a discussion with no background noise to distract. It’s easy for these to be embedded on your website or attached to a social media account.
You can listen to 2 interviews I have done to promote my media training through playsmart.co – an organisation giving benefits to footballers. I talk here to ex England and West Ham player Dean Ashton and Huw Jennings – the former Southampton Academy Director – who brought through talents like Gareth Bale, Theo Walcott and Adam Lallana. This is the link which will give you ideas on how it might work for you: http://www.playsmart.co/media-training.html